Went to a Business Link meeting on Tuesday about "Foundation for Success", was quite useful. Lots of info on Business Case etc.
Would recommend wading through their web site, there is lots of info if you take the time.
Kinda stalled a bit at the moment.. I am getting "hung up" on Market research and thinking about Brand / Company name.. although I haven't read to that point in the book yet.. (Yes I am one of those people who reads the last page of the book..).
Need to get my but off the sofa, and doing something else...