what will 2009 bring?

2009.....its not all gloom – is it?

All – wow just when we thought we had sussed out this how to run a small business lark – a downturn comes along!!
Now a time to consolidate and plan to survive and if growth comes then great, just do not expect it.
Every business owner needs to have a business plan that monitors and checks all of the business key numbers during the next 24 months. My key stats I monitor are monthly, quarterly and annual breakeven numbers. No of active customers. I also monitor all sales that have not happened. My business has a lot of activity that goes unrewarded. So I encourage my team to look at different ways for us to ensure we identify which customers are likely to place revenue generating business. Sometimes you need to turn business away if you are going to lose money by taking it on!! (This can be very hard as active customers may always have more business!)
My team and I all understand what targets have to be met – this means that they will understand when hard decisions need to be made.
We will find 2009 a tricky year for many reasons. Lots of redundancies will probably also mean a lot of new small businesses start up this year. So get your marketing plan right. You can not affors for non productive marketing, but you must have a marketing plan!!

Any way happy new year. If you are looking for a job send us your details.