Week 6 - pitching my idea

Now I have my idea I need to work out how best to communicate it to the outside world.

I started by doing one side of A4 describing my plans for the business, what it will do, who will buy and why they will buy. That document is attached.

I had to rewrite that a few times before I was really happy with it. Then I had to boil those ideas down to just a paragraph! Here's what I wrote:

"Leeds has a thriving financial services sector, bringing a lot of highly paid professionals to the city centre during the day. many of these people are health conscious and are members of a gym or are following a diet, but at lunch they don't get a proper, nutritious, light meal - they end up eating fast food, or even nothing. My business will provide them with convenient, fast, healthy and tasty food. Our variety, quality and service will allow us to command a premium price."

Then I had to write just one sentence!!!....

"My business will provide busy office workers with a healthy alternative for a fast, tasty lunch."

And i managed to get it to be even shorter!....

"Fast, healthy lunches for busy people."

There's nothing I can patent about my idea, so now I can tell the world! I'm going to go and get lots of feedback from people and will post it here soon!

This Pilot's Log entry relates to WEEK SIX of START YOUR BUSINESS WEEK BY WEEK.