Free Editorial in local papers - tips on what to supply for Editorial?

Hi All,

I think my subject was a topic I read a while back but can't remember the response.

I called my local papers and explained what my website was about and what we wanted to achieve. They both have come back to say that they really like what we're about would like to do an editorial on the biz.

They want me to send ours details etc over on an email stating what we want to get across.

Now, obviously a description about us and our logo, but what else? Does anyone have any tips on how I can really make an impact with them??

Nick.