Entrepreneur Case Studies

We mustn't forget that being an entrepreneur isn't a simple checklist. You don't become a millionaire simply by ticking off the points to say that you've complied with the regulations and you've also put good systems into your business. If it worked like that then we'd all be hearing about Malcolm Jones the accountant in the media instead of Richard Branson the entrepreneur.

Being a successful entrepreneur requires a few other magic ingredients that it's hard to put your finger on, because each person who makes it uses a slightly different recipe. This isn't a world of rules where there's only one way to do it, it's a case of finding what works for you, your team and your customers.

The best way of learning about these attitudes and skills is by studying the work of other entrepreneurs, and that's the reason for this section of The Small Business Handbook. You've got the detail stuff covered now, so let's find out about the magic ingredients to make your businbess into a soaring success.

The book features interviews in this chapter with:

* Paul Theakston, Black Sheep Brewery
* Simon Murdoch, amazon.co.uk and screenselect.co.uk
* John Barnes, Harry Ramsden's, La Tasca
* Peter Wilkinson, Freeserve, Sports Internet

The book also includes an Audio CD inside, which includes audio interviews recorded with the following entrepreneurs:

* Sahar Hashemi, Coffee Republic
* Richard Reed, Innocent Drinks
* Liz Jackson, Great Guns Marketing
* Simon Woodroffe, Yo Sushi

These case studies allow you to hear entrepreneurs describing their experiences in their own words.